Starting an online business can be a very exciting and rewarding experience. However, to run a successful business online (assuming that you already have a website), there are tools needed to help you build and run your business online. Before I get into the physical tools needed for an online business, there are three things that are highly essential and beneficial to your success:
The first recommended tool for an online business is a landing/capture page builder. This is a way to capture leads for your business. Leads are the lifeblood of any business. Without leads, there will be no sales, commissions, or revenue. So it’s essential that you have a way to capture your leads.
If you are not familiar with creating these types of pages – no problem. Most landing/capture page builders online has plenty of templates you can use and update for the purpose of your business.
Here are four examples of some live landing/capture pages I created using a template to get an idea:
The second recommendation is an autoresponder. If you are not familiar with this, chances are you are part of one right now. Autoresponders are a great way to continually keep in contact with your leads. With autoresponders programs, you can also schedule messages out far in advance or set when you want the messages to go out. As an online business owner, you want the freedom and flexibility to do this.
If you are going on vacation next week, you can schedule any messages for next week – so you can go and enjoy your vacation without worrying about creating content. This is all done ahead of time.
Most autoresponder programs come with tracking ability built in so you can track who is opening your emails and who is actually clicking on any links you provided.
One last thing to note is that most capture/landing page builders have the ability to link to an external autoresponder, which is pretty awesome.
As an online business owner, it’s essential you are tracking your traffic, leads, conversions and sales. You want to know which capture pages are converting the best. You want to know which page on your website is attracting more viewers. You want to know where your leads are coming from.
If you ran a campaign and you received 50 leads. Without tracking where they came from can be very detrimental. With tracking software, you are able to track which campaign a lead came in from, which landing page they entered their email from and track conversions – what is working and what is not. This is essential to any business. By knowing your stats, you will know where the best place is to focus your marketing moving forward.
Okay, this may not be necessary for running an online business, but it definitely helpful and beneficial to your success.
What is a rotator? Basically it’s a link you create that you can advertise multiple offers by utilizing one link. Additionally, you can also “split test” capture pages on a rotator. As you run traffic or receive clicks to your capture pages, you can see through tracking which is capture page is converting the best.
By utilizing a rotator, you can literally save loads of time instead of utilizing multiple links, you can just use one and let everything rotate as traffic comes into your business. I find this tool very helpful and beneficial in my businesses.
(Example of a Rotator: My three capture/landing page examples above are actually on a rotator. For example 1 & 2, I have three capture/landing pages links to the rotator to test which one is converting the best. And on example 3, I have 2 capture/landing pages rotating. You can test it out by clicking on the link two-three times – a different landing page will load. Isn’t that awesome?)
As you are building your business, it’s important to ensure all of your tools being utilized has an affiliate program. Why is this important? In time, others will ask you, “What are you using to do ______ in your business?” Wouldn’t it be more beneficial to send them a link that’s coded to you? This way, it’s a win-win. The individual purchasing the tool you recommended for their business and you received a commission for that recommendation.
Some tools are just a one time fee and some are monthly. Both can be very beneficial to you financially.
I love seeing examples, so let’s use an example.
Let’s say you are utilizing a tool that offers 50% commissions per month. So let’s say, the tool costs $50 per month. Since you recommended that tool to someone and they decide to utilize this tool and pay $50 per month. That means, you earn $25 each month from that one person.
Okay, you can’t go on vacation with $25, but if that person finds value in the tool and decides to use it month after month – then that person can earn you $300 per year. And that’s just one person.
Okay, don’t like those numbers? Let’s say, 10 people asked you, “Hey, what tool are you using for your capture/landing pages” And you referred them to yours. 10 people x $25 per month = $250 per month or $3000 per year.
Not bad for just recommending a product to someone who asked, huh? This is power of affiliate programs.
By utilizing tools with no affiliate programs, you are literally throwing money down the train. And who really likes to do that?
So what does it cost for all these tools?
Most tracking software does include a rotator, but some of them do not. So before choosing one, ensure that it does.
So the average cost per month for these tools can ran from $85 – $374 per month. Definitely not some chump change!!
But these tools are needed in your business – so is there an all-inclusive platform that includes all of these tools?
The good news is YES!
The Conversion Pros not only comes with these tools, but they provide many others:
I have been using The Conversion Pros for months now and have found so much value in all the tools they provide for your business. I mainly use their platform for my capture/landing pages and the tracking software. But I also utilize the other tools listed above as well. They provide so much, that I think it’s probably impossible to utilize everything they provide.
As aside, although The Conversion Pros does have an autoresponder, I personally like Get Response. And it can easily be linked to any of your capture/landing pages in The Conversion Pros. Get Response does offer a free 30 day trial. Here is the link to check them out and they average 20% more open/click rates than other services.
And lastly – if you are just starting out with your online business or already are running one and require that education, training and support that is beneficial to running any success online business, here is my #1 recommendation. The education, training and support are top-notch. You can check out my post, “How To Turn Your Passion Into Profit – Is it Really Possible?“ for more details.
For recommended traffic sources for your business, please visit my Top Tools For Success Page.
If you found value in this post, please do comment below. Would love to hear from you!
Wishing you much success in your online business! Remember, this is YOUR Season!
Tools To Achieve Success – The Conversion Pros / Focused Quadrant of Success: Business, Financial
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